Square, the little credit card reader that can, is set to introduce the next evolution of its iOS and Android software, and it is poised to make paying for your banh mi or Korean taco a whole lot easier.
Lots of mobile eateries already accept credit cards using the Square Reader, the card processing device produced by San Francisco startup Square that runs on iPhone, iPad, and Android. Now, fresh off its announcement of 500,000 card readers shipped, 1 million transactions in May, and $3 million of mobile payments processed per day, the brainchild of Twitter co-founder Jack Dorsey is announcing a new consumer app and a merchant update that greatly expands the Square ecosystem.
Square Card Case
Aimed at consumers, Square Card Case is an app for iPhones (with Android support coming later) that allows the customer-merchant relationship to remain sticky. When you swipe your credit card to buy your sisig, you get texted a receipt with a link to download the Card Case app. This wallet software, which isn't publicly available in the Apple App Store, will quickly fill up with "cards" for each merchant you have a history with. The cards store details like receipts, menus, maps, and some social tools.
What's more, the app also allows you to set up a tab with your favorite spots, automating payment using Square's backend system.
On the other side of the ordering window, Square's main app is evolving into a full-fledged point-of-sale system. Square Register for iPad will not only integrate with Square Card Case for meaningful post-sale engagement, but Dorsey says it will provide a host of data services to merchants so they can see just who their customer base is.
Launching with 50 select merchants across the nation, San Francisco mobile cuisine is well-represented with Square's new offerings. Swipe better at The Rib Whip, Seoul On Wheels, Senor Sisig, Curry Up Now, and Toasty Melts, as well as several brick and mortar vendors.