Wednesday, August 10, 2011

Is That a Denim Taco? The Gap and Ryan Scott Team Up

The Gap is using the food truck as promotional vehicle to let everybody know about its 1969 Fall denim lineup, and they are teaming up with Chef Ryan Scott to pair tacos with jeans. PopSugar tells of the San Francisco-based clothing retailer's drive on the spicy side in the "Pico de Gap" taco truck, a retro-styled mobile eatery complete with neon signage and a menu courtesy of Scott, the 3-SUM EATS founder and Top Chef contestant.

Two tacos and a drink will run you the decidedly-1969 price of $1.69. That's less than the cost of a soda at most food trucks! Scott's selections include Chorizo and Crispy Potato, Mole-Braised Brisket, Raw Yellow Corn "Ceviche" and Pasilla-Braised Chicken. The Gap will park the truck at various stops in San Francisco from August 12 through September 16 and is one of a fleet of four trucks also roaming Los Angeles with some less-than-modernist fare from Marcel Vigerneron, Chicago with a Rick Gresh menu and New York serving food by best-selling author Katie Lee.

In addition to the discounted tacos, patrons will receive a coupon good for $20 off a pair of 1969 Jeans, although we should note that the offer is good even without a coupon in Gap stores and online. There will even be free jeans giveaways for the lucky few.

Here's the skinny on where to find the truck in San Francisco:
  • Aug. 12: dinner in The Castro, 5 p.m. to 10 p.m.
  • Aug. 18: lunch at Proxy in Hayes Valley, 10. a.m. to 3 p.m.
  • Aug. 31: lunch in the Financial District, 10 a.m. to 3 p.m.
  • Sept. 8: dinner on Berry Street at AT&T Park, 4 p.m. to 7 p.m.
  • Sept. 16: lunch at Front St. and Vallejo St., 10 a.m. to 3 p.m.

3-SUM EATS (@3sumeats)

Via: PopSugar

The LA Pico de Gap truck (Photo credit:

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