When we arrived at New Taste Marketplace the rain had thankfully stopped, which was important because One Ninety Seven Coffee had setup their tent outside the front door, alongside the food trucks Little Green Cyclo, El Sur, and the brand spanking new Frozen Kuhsterd. Liz simply can't resist a good cup of locally-roasted pour over coffee, so our first stop was for a cup of joe and a bag of their excellent Baird beans.
|One Ninety Seven starting the day off right|
|Carrot and dill in a pie from Desperation Bakehouse|
My favorite bite from the market was the Kabocha Squash arancina, the product of Art of Arancini's Chef Andrea Cesca. This was the first time at New Taste Marketplace for him and wife/co-owner Cindy Cesca Yoshiyama, but with the melty richness of the squash and mozzarella-filled risotto balls, I hope it won't be their last! It was served with a tomato and bell pepper chutney with a spring of fried parsley. Liz had their bolognese and mozzarella arancina with roasted red pepper aioli, and she said it was fantastic, as well. These golden-fried examples of Sicilian street food had a delicate bread crumb crust and were hot out of the fryer.
|Duet of arancini from Art of Arancini: Squash (left) and Bolognese (right)|
|Treats from Jade Chocolates|
|Beer or cheese? I choose both!|
Running the show for the first time was new director Jesse Hirsch, restaurant critic for the SF Examiner. Because most professional food critics need to maintain their anonymity, word was that Hirsch was going to operate at New Taste Marketplace in disguise. While we did not get a chance to meet up with him, a few of the volunteers donned Zorro masks to fit with their roles as small food heroes. We learned from one masked woman that the plan was for another market during the spring of 2013. Let's hope that's the case!
|Who was that masked food hero?|
|Slow Hand BBQ making Brisket Sandwiches|
|Napa Sundae from Frozen Kuhsterd|
While we can lament all about birds leaving the nest, in the end that kind of success is the whole point of a venue like New Taste Marketplace. And besides, with veterans moving on to the next step of their food enterprises it just leaves an open spot for the next food startup.
New Taste Marketplace (@newtastemarket)
One Ninety Seven Coffee (@oneninetyseven)
Desperation Bakehouse (@desperationbake)
Art of Arancini (@artofarancini)
She Sells Seaweed
California Olive Ranch (@ca_evoo)
Jade Chocolates (@jadechocolates)
Strong Cheese (@strongcheesesf)
Slow Hand BBQ (@slowhandbbq)
El Sur (@elsursf)
Frozen Kuhsterd (@frozenkuhsterd)